And its target market? Can an old pearl regain its original luster? Women want to experience sex and sexuality as much as men. At the same time, women were becoming more familiar with the erotic specialties market, and less shy about exploring it. The company whose orgasmic invention brought Kim Cattrall to her knees literally on Sex and the City, Bracli is undergoing a brand makeover in an effort to recapture its former glory. And, as the stylish NSFW images below show, the brand is clearly appealing to the rapidly growing bridal market.
After she puts on her gift thong, Samantha rushes to meet her lover at his apartment and has to take the stairs. And, as a wardrobe adviser to Sex and the City, she helped give Bracli the kind of attention that made it a blush-inducing conversation topic around the world. The company whose orgasmic invention brought Kim Cattrall to her knees literally on Sex and the City, Bracli is undergoing a brand makeover in an effort to recapture its former glory. Gurev said the company has solidified its relationships with wholesalers and retailers and is working to identify the most appropriate sales channels for such a delicate product line incongruously, Bracli was widely sold through Ebay and Amazon over the past decade. But the problem with products that sell themselves is that sometimes they are undermined by their own familiarity and inertia. People are expecting a very low price point. The company tries to lure buyers by emphasizing its European heritage. The newly reinvigorated Bracli recently unveiled an expanded collection of pearl-accented lingerie pieces — its first new line in four years — called the Paris Collection and is rolling out an ambitious marketing strategy across North America aimed at putting a new shine on the old pearl. At the same time, women were becoming more familiar with the erotic specialties market, and less shy about exploring it. And, as the stylish NSFW images below show, the brand is clearly appealing to the rapidly growing bridal market. Middle America, Bracli is coming pardon the pun for you. The classic pearl thong, a combination of jewelry and lingerie, sold a million pieces worldwide, buoyed by some exceptional publicity and its outrageous promise to stimulate the clitoris of the wearer. Anonymous reviewers on Amazon and other sites complained about hygiene issues, soreness caused by friction and other comfort deficiencies in the classic pearl thong. Women want to experience sex and sexuality as much as men. Can an old pearl regain its original luster? Once a luxury gift of choice among hedonistic high-rollers, the new Bracli is presenting itself as a sexy, affordable fashion brand. It celebrates passion and life. A lot of women appreciate that. Although it had all the characteristics of an amorous gift item, the company insisted Bracli would deliver its special pleasures in all occasions, encouraging women to wear it while shopping, working in an office, riding a bike or — yikes — climbing the stairs. We get a lot of orders from Saudi Arabia and Dubai … but also a lot of orders go to rural America. More importantly, how do you create repeat customers for a product that is now familiar and much less shocking than it once was? And its target market? The experience of climbing stairs with a string of pearls between her legs leaves her buckled over in agony and, obviously, in no mood to frolic. Pearls figure prominently in most pieces, but often for purely ornamental effect, not just groin-tickling. When April pulls the slim box from the pile of bridal gifts, her sisters warn her — too late — that it should be opened in private. Bracli is trying to do both.
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